Gregoria Osako Cruz, known as “Goyita,” is originally from Rosario, Sinaloa but has been working at Pueblo Bonito Sunset Beach Golf & Spa Resort in Los Cabos since 1988.
As general manager, she says what truly drives her every day is people — both the hotel guests and her team. Goyita says it is her values of consistency and discipline that have guided her throughout her career.
Here’s our conversation with Goyita:
What attracted you to the position of general manager?
What attracted me to this position was the ability to serve our guests and clients, develop human talent, and the opportunity to lead a hotel with high standards – driven by creativity, innovations and the development of strategic plans for continuous improvement and service excellence.
What is your educational background?
I received a master’s degree in private law, and a diploma in luxury hospitality and hospitality management.
What is a rewarding aspect of your role as general manager?
I care deeply about creating an environment where individuals can grow, feel valued, and reach their full potential. I believe that when people are supported, inspired and recognized for their efforts, they naturally deliver their best. My goal is to create a culture where people feel proud of their work, guests feel truly cared for, and every experience reflects authenticity, warmth, and excellence.
As a general manager, what sustainability efforts do you incorporate at the hotel?
In our hotel, sustainability is not just an initiative, it is a responsibility that guides our daily operations and long-term vision. We have implemented several efforts focused on reducing our environmental impact, such as creating a paperless environment and reducing unnecessary printing and optimizing digital processes across departments. We are deeply committed to the protection of sea turtles, and supporting conservation efforts that help preserve our local ecosystem. Additionally, we have developed water and energy efficiency programs, ensuring responsible use of resources through monitoring, optimization and team awareness. Waste management is another important pillar of responsibility throughout the hotel – where we actively separate and recycle organic and inorganic materials.
What major projects or accomplishments are you most proud of achieving in the last year?
I feel truly proud of achieving high results in both employee satisfaction in the workplace, and in being recognized as one of the top leaders in my company. I am equally proud of the satisfaction we constantly deliver to our guests, as well as the financial results we have achieved. It is especially meaningful to me that our hotel was included in the list of the Top 20 Resorts in Western México by Condé Nast in 2025, and that we have continued to uphold distinctions, such as the Four Diamond Award and Excellence recognitions from R.C.I., among others.
What advice would you give to someone aspiring to become a general manager?
My recommendation would be to work very closely with your team, learn from each member of the team, and at the same time support the professional growth of each of them. This not only strengthens individuals but also builds a well-prepared team that is capable of solving challenges, innovating, and contributing meaningfully to the achievement of the company’s goals. Remaining close to both guests, and team members, gives you invaluable experience to continue advancing your career in hospitality. Listening to others allows you to grow into a more innovative and creative leader, while also developing a deep sense of empathy and human sensitivity: essential qualities in true hospitality and service.
Favorite book, or quote, or saying?
“The Servant: A Simple Story About the True Essence of Leadership” by James C. Hunter, “The Four Agreements: A Practical Guide to Personal Freedom” by Dr. Miguel Ruiz, and the phrase that guides my life comes from the Bible, Luke 6:31: “Do to others as you would have them do to you.”
What do you love most about working / living in Los Cabos?
What I enjoy most about working and living in Los Cabos is that it is one of the best places in México to build a career in hospitality as it offers strong opportunities for professional growth. At the same time, it allows me to live in close connection with nature and the opportunity to make the most of my time with family – enjoying the ocean and all the natural beauty and ecological richness that this wonderful destination has to offer.
Anything else you would like to share?
Hospitality and service are my greatest strengths, along with supporting my team in its professional development. I am also passionate about empowering other women to grow their talent and step confidently into executive and management leadership roles, without fear, guided by knowledge and leading with a sense of humanity. I believe the hospitality industry gives me a unique opportunity to focus on the details, and to use my sensitivity as a woman to positively influence others – creating meaningful connections and rendering service with genuine courtesy.
This article was created in partnership with FIPROTUR Los Cabos under the private trust. For more information, visit https://fiproturloscabos.com.
