What We Do

At FIPROTUR Los Cabos, we develop and implement innovative marketing strategies to better position both the tourist destination and our members. FIPROTUR Los Cabos is not a government agency, but rather a not-for-profit organization that facilitates collaboration among businesses in the tourism industry.

FIPROTUR serves Los Cabos based businesses through carefully tailored activities that guarantee maximum exposure for the tourist destination and an optimal return on investment for our members. Our B2B and B2C initiatives are carefully crafted from proprietary market intelligence that is collected and analyzed as an additional benefit for our associates.


By joining FIPROTUR Los Cabos, you will have the benefit of being among the select group of businesses that can participate in our marketing strategies and benefit from the additional exposure. Some of these benefits include:


Liaison to facilitate international business

Access to travel advisors through memberships at key organization

Access to our market intelligence

Cooperative Marketing initiatives

Exclusive roadshows and promotional activities

Participation in trade fairs, shows and special events

Official Los Cabos office for North America

First response support for crisis management

Fulfillment center – stock storage, management and distribution

North American Office

FIPROTUR Los Cabos has an official bureau for the US and Canadian markets. This office facilitates travel trade and consumer shows in the United States, as well as trade missions and educational webinars. The office works closely with travel advisors, tour operators, airline partners, meetings, events and wedding planners. It also continuously generates marketing opportunities, strategic alliances with media, influencers, and other innovative marketing initiatives.  

Susie Albin-Najera, North American Leisure Travel Manager, L.A. Office

Susie is a travel and tourism marketing specialist with vast experience in destination management, marketing, public relations, content creation and special events. Najera is a certified Los Cabos and Mexico specialist, on the Board of Directors for Travel-Awards.org, a member of Women Leading Hospitality and Tourism and nominated for a Los Angeles Business Journal Women’s Leadership Award. She has been celebrated by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and for her dedication to showcase Mexico as a premiere destination.


FIPROTUR Los Cabos has generated a series of projects that have given Los Cabos significant exposure through several channels. See our projects:

The Travel Detective and Eye on Travel

The famously acclaimed, award-winning TV show host, Peter Greenberg showcased Los Cabos as his first international travel destination to generate confidence in travelers and show that travel is still a positive experience during the pandemic. Condensed versions of the show have been posted online. The full show will air on PBS and will showcase several of our members.


Dedicated and diverse educational fam trips have been developed through strategic research and networking. The LA office has developed key relationships with targeted travel organizations and agencies, travel advisors, tour operators, airlines and more to offer a detailed overview of the tourist destination.


Los Cabos Rules

After the pandemic caused shut down of the destination and a worldwide loss of travelers and intention to travel, Los Cabos had to prepare a strong consumer push that would bring the tourist destination to the attention of travelers when they were ready to travel again. “Los Cabos Rules” is a multichannel campaign using a fresh concept to put Los Cabos on the spotlight. The campaign ran in digital and social channels and influencer content generating 30,040,848 media impressions in 5 main cities (Los Angeles, San Diego, Phoenix, San Francisco, Houston and Dallas) that drive travelers to Los Cabos.



Los Cabos participated successfully with the first dedicated single destination pavilion in IMEX America. With 21 destination partners participating actively, this is the first time a Mexican tourist destination participates with a stand-alone pavilion and with 100% private financing. During IMEX America the members had over 1,000 appointments with event planners and meeting organizers.



FIPROTUR has facilitated the visit of high visibility influencers with reach in several media platforms, including social media. Some of these influencers are : Diego Boneta – famous Mexican actor of Netflix’s Luis Miguel series. Lindsay Myers, travel influencer of Get Lost with Lindsay and Lindsay’s Travel List on Access Hollywood Lifestyle (NBC). Michael Schibel, host of Travel with Meaning, Rachel Harshfield, fitness and wellness influencer. Jill Chapman, fitness and wellness influencer. All have visited Los Cabos, posted their experience and shared it with their databases including friends and family.



FIPROTUR Los Cabos has implemented new projects in which the destination can grow and increase revenue streams including Filming in Los Cabos, a new section on the website, as well as the 1st Annual Los Cabos Wedding Day Forum.



ASTA, USTOA, Association of Black Travel Professionals, Travel Massive, Black Travel Alliance, CCRA, Beverly Hills Chamber of Commerce are just some of the organizations that FIPROTUR Los Cabos has joined in order to develop key relationships, provide educational opportunities and increase revenue.



This is what members are saying about FIPROPTUR Los Cabos:

Become a Member

Take the opportunity to use the experience, influence and strength of becoming a member of FIPROTUR Los Cabos. Join and support your destination by naturally becoming a member of the organization. FIPROTUR currently works with some special partners that can offer special discounts to you, as well.