As the executive president of the Los Cabos Hotel Association, Lilzi Orcí is responsible for planning and executing the strategies of the Los Cabos Hotel Association – a non-profit organization which works to achieve collaboration among government authorities, companies, and institutions who deal with providing hotel services, in order to create a unified and strong hotel sector.
Let’s get to know more about Lilzi in our conversation below.
How would you summarize how you got to the role you have today, and what do you love most about it?
My career in the hospitality industry has been a journey of continuous learning, commitment, and growth within the Association. I started in operational roles and gradually took on greater responsibilities until reaching the executive presidency. What I enjoy most about this position is the opportunity to contribute to the sustainable development of the destination, represent the industry, and work with a team passionate about tourism in Los Cabos. I take great pride in working alongside industry leaders to drive sustainable growth, enhance visitor experiences, and advocate for policies that benefit our members and the community.
Do you feel it is more challenging as a woman in your role? If so, in what ways?
The hospitality industry, like many others, has historically been male-dominated at the executive level. While great progress has been made, women in leadership positions often still face challenges such as the need to prove their capabilities repeatedly, and balancing professional and personal responsibilities.
In my experience, one of the main challenges has been ensuring that my voice is heard and that my contributions are valued equally. Early in my career, I had to develop confidence in speaking up, asserting my ideas, and building strong relationships to gain credibility. I have also witnessed the industry evolve, with more companies recognizing the value of diversity and inclusion. Today, I embrace the responsibility of setting an example for future female leaders and fostering an environment where talent is recognized regardless of gender.
Did you have female mentors throughout your career? If so, can you share their advice that has helped you succeed to where you are today?
Yes, I’ve been fortunate to have mentors who have guided me along the way. One of the best pieces of advice I received was: “Success is built on preparation and perseverance.” I also learned the importance of building strategic relationships. Hospitality is a people-driven industry, so having a strong professional network has been instrumental in my growth.
Do you see more women rising to the ranks in the travel industry? If so, why do you think so?
Absolutely. I see more women in leadership positions within the travel and tourism industry. This is due to cultural and organizational shifts, where female talent is increasingly recognized, along with mentorship programs, and dedicated efforts to promote gender equity in the sector.
Do you yourself mentor other women who want careers in hospitality?
Yes, I strongly believe in the power of mentorship and supporting other women. I actively participate in initiatives that foster professional growth for women in tourism and hospitality. Additionally, I advocate for causes such as education, and inclusion in the industry. Whenever I have the opportunity to give talks, especially at schools or universities, I speak precisely about how we can grow within the tourism industry—or in any dream they have—as long as there is perseverance and passion for what they do.
What is your message, or most important piece of advice, to other women who would like to rise in the ranks of tourism/hospitality?
My advice is to trust in your abilities, continuously seek knowledge, and never shy away from opportunities. The tourism industry offers vast opportunities for women, and with determination and hard work, any goal is within reach.
This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.
