Few people know exactly what it takes to head a successful planning, design, and event production company. As the founder and CEO of her own such firm, Karla Casillas & Co., Karla Casillas starts her day very early.
She hits the gym at 5am, then heads to the office where she has strategic meetings with her team, clients, and business partners. Later in the day, she frequently attends business dinners or gatherings. On weekends, she dedicates her time to overseeing weddings and events.
For her hard work, and dedication to her craft, we honor Karla for Women’s History Month. Here is our interview:
How would you summarize how you got to the role you have today? And what do you love most about it?
My journey to where I am today has been built on passion, perseverance, and an unwavering commitment to excellence. With over 20 years of experience in wedding planning and event design, I’ve had the privilege of transforming visions into unforgettable celebrations. Founding Karla Casillas & Co., and The Main Event Cabo, was a natural progression of my deep love for curating meaningful experiences and fostering connections in the industry.
What I love most about my role is the impact we have on people’s lives. Weddings and events are milestones and being entrusted to bring someone’s dream to life is both an honor, and a responsibility, I cherish. I also love mentoring and supporting other professionals, sharing knowledge, and collaborating with talented individuals to elevate the industry as a whole.
Do you feel it is more challenging as a woman in your role? If so, in what ways?
Yes, being a woman in leadership within the event and tourism industry comes with its challenges. While the wedding industry is predominantly female-driven, the business and leadership aspects—especially when working with high-end venues, vendors, and financial negotiations—can still be male-dominated. Women often have to work harder to be taken seriously in these conversations and prove their business acumen.
Additionally, balancing professional ambition with a personal life is a challenge many women face. The industry is demanding, with long hours, high-pressure situations, and constant attention to detail. As women, we are often expected to excel in both business and family life, which requires an immense level of dedication and resilience.
Did you have female mentors throughout your career? If so, can you share their advice that has helped you succeed to where you are today?
Absolutely! I have been fortunate to learn from, and be inspired by, incredible women throughout my career. Some were direct mentors, while others influenced me through their work and leadership. The best advice I received was: “Own your expertise.”
Women sometimes second-guess themselves or downplay their achievements. A mentor once told me to step into my expertise confidently—knowing that I am the best at what I do, and that I bring unique value to every project.
Next, “Relationships are everything.” This business is built on trust, collaboration, and the connections you foster. Investing in genuine relationships with clients, vendors, and colleagues has been one of the most rewarding aspects of my career.
And lastly, “Stay adaptable.” Events, and the tourism industry, are constantly evolving. Staying ahead requires a willingness to learn, embrace change, and innovate.
Do you see more women rising to the ranks in the travel industry? If so, why do you think so?
Yes, absolutely! Women are increasingly stepping into leadership roles in the travel, hospitality, and event industries. I believe this is happening for a few key reasons:
1. Shifting mindsets: There’s a growing recognition of the value women bring to leadership – from emotional intelligence to strategic decision-making.
2. Networking and support: Organizations like AFEET, which I am a member of, are actively supporting women’s growth in the industry.
3. Entrepreneurship: Many women are launching their own businesses in travel, events, and hospitality, creating opportunities for themselves and others.
4. Mentorship and advocacy: More established women in the industry are mentoring and opening doors for the next generation.
Do you yourself mentor other women, or give back to organizations that help women who want a career in hospitality? What other causes are important to you?
Yes, mentoring and supporting other women is something I’m very passionate about. I have trained and coached wedding planners from around the world – helping them refine their skills, build confidence, and navigate the business side of the industry.
As a member of AFEET, I actively support women in tourism and hospitality, advocating for more opportunities, leadership roles, and professional development. I also believe in empowering local women entrepreneurs and creatives, providing opportunities for them to collaborate and grow within our industry.
Beyond hospitality, I deeply care about education and leadership development for women. I believe that by sharing knowledge and experiences, we can create lasting change for future generations.
What is your message, or most important piece of advice, to other women who would like to rise in the ranks of hospitality?
My advice to women aspiring to rise in the hospitality industry is: Be bold, and own your value. Don’t wait for opportunities—create them. Step into leadership with confidence and never underestimate your worth. Invest in relationships. Your network is one of your greatest assets. Build meaningful connections, collaborate, and uplift others as you climb. Stay resilient. Challenges will come, but how you navigate them will define your success. Keep learning, keep pushing, and never let setbacks stop you. Lead with passion and purpose. When you love what you do and are committed to excellence, success follows.
Women have a powerful role to play in shaping the future of hospitality. By supporting and lifting each other, we can create a more inclusive and thriving industry.
This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.
For more information on Karla Casillas, visit Karla Casillas & Co.
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