It was one day in 1989 that Francisco Luna was in his native city of Puebla – where he also studied public accounting and business administration at the Autonomous University of Puebla (UAP) – when he decided to start over and make a name for himself independent from his family. At that time, Baja California Sur was the youngest state in Mexico and a land of enormous potential, and Luna had a strong intuition that Los Cabos would one day become a major hub for development and opportunity. He decided that’s where he would move to redefine himself – and that he did.

Nearly four decades later, he finds himself as the founder and managing director of Grupo Luna Cabo – a group of companies dedicated to luxury property management of more than 106 properties in Los Cabos, including maintenance, housekeeping, and villa rentals.

Here is our conversation with Francisco Luna:

How was Luna Cabo born, and what motivated you to start this journey?

Luna Cabo was founded in 2002 with the vision of offering homeowners in Los Cabos a comprehensive, reliable, and top-tier property management service at a time when the industry lacked professional structures. My motivation was very clear: I wanted owners to experience having a home here as a privilege and not a concern, ensuring peace of mind, trust, and excellence.

What does a typical day look like for you?

My day usually begins around 5:30 a.m., with a quiet moment and a good cup of coffee, while reviewing messages from clients and my team. I dedicate the next couple of hours to personal activities, such as meditation, horseback riding, or swimming, before starting the workday.

Mornings, and early afternoons, are often filled with meetings with the staff, and with customers, reviewing operational and financial reports, conducting site inspections, and planning upcoming arrivals. In the late afternoons, I’m a person who truly enjoys being home — spending time with my family and my fiancée, and appreciating the calm moments that balance the intensity of my life.

Every day is different, but the goal remains the same: ensuring that every detail across our operations reflects excellence, precision, and genuine care.

What has been the key to consolidating long-term relationships with homeowners?

Transparency and constant communication. We understand that homeowners entrust us with one of their most valuable assets after family: their home. Respecting that trust, being clear with information, and proactively solving issues have been the foundation of relationships that, in many cases, have lasted more than two decades.

What importance does local talent have within the Luna Cabo team?

Local talent is the essence of Luna Cabo. We invest in the people of Los Cabos, because they are the ones who best understand the culture, the hospitality, and the warmth of this destination. We have seen many collaborators grow professionally from their very first steps into becoming area leaders, and that sense of belonging allows us to maintain a unique service standard.

What does offering a personalized service to each guest mean to you?

It means understanding that every guest is unique, and behind each stay there are expectations, dreams, and unrepeatable moments. Personalizing service goes beyond an itinerary: it’s about anticipating needs, taking care of details, and creating memorable experiences that make guests feel at home, but with the luxury and comfort of an international destination like Los Cabos.

What has been your greatest achievement so far with Luna Cabo?

Beyond the growth in number of properties or the recognition of the brand, my greatest achievement has been building a solid, loyal, and committed team that shares Luna Cabo’s vision. Knowing that today more than 150 families depend on this project, and that we have helped professionalize the industry in Los Cabos, is a source of deep pride.

What does it mean to you to still be managing the very first home after 23 years?

It is a symbol of trust and continuity. That first home represents the seed of everything we have built. Managing it after 23 years is the clearest proof that Luna Cabo’s philosophy—based on long-term relationships, quality service, and loyalty—works and endures over time.

Plans for the future of the company?

The next phase for Luna Cabo focuses on innovation, sustainability, and continuous improvement. We are investing significantly in technology to strengthen communication and transparency with our clients while refining our portfolio of luxury services to meet the evolving needs of homeowners and guests.

Leveraging our operational expertise and brand recognition, we plan to explore the creation and management of small luxury boutique hotels and branded villas, expanding our footprint within the hospitality sector.

Additionally, we are developing a new business line — LC Asset Management, which will specialize in advising homeowners and investors on asset performance, rental profitability, and reinvestment strategies within Los Cabos’ high-end real estate segment.

Looking ahead, we would like to eventually offer real estate advisory and brokerage to our clients, always under the same principles of trust, discretion, and excellence that define Luna Cabo.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. For more information, visit https://fiproturloscabos.com.

Vanessa Fukunaga, Owner, President & CEO of Engel & Völkers Snell Real Estate remarked, “MURALLA captures the breathtaking beauty of Costa Azul while delivering an extraordinary lifestyle. We are incredibly proud to represent this prestigious development, offering buyers a sanctuary that embodies the height of upscale living.”

Developers Desarrollos Lomix, Grupo Troy and Luma Proyectos mentioned, “We are thrilled to bring MURALLA to life. This development represents a true fusion of innovative design and natural beauty, offering residents a one-of-a-kind living experience. Partnering with Engel & Völkers Snell Real Estate has been a key aspect of this journey. Their expertise and commitment to excellence ensures that this outstanding development reaches the right audience and offers a seamless experience for every buyer.”

MURALLA is now officially on the market with preconstruction pricing starting at $853,000 USD and ranging up to $2,246,000 USD. Full delivery is anticipated by May 2027. This exclusive purchasing opportunity is available for a limited time only with Engel & Völkers Snell Real Estate. To experience the pinnacle of desert oasis living – request more information and schedule your MURALLA tour today.

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This article was published as part of #FiproturLosCabos. FIPROTUR Los Cabos is the Destination Marketing Organization created by the private sector of Los Cabos. FIPROTUR was formed to help promote the destination’s accommodations, local attractions, restaurants, tourism services, transportation, associated retail stores, events and more tourism related services. 

Join FIPROTUR Los Cabos, or for more information: https://fiproturloscabos.com

Cabo Platinum is a villa rental company that offers some of the most exclusive villas in Los Cabos. A stay at their villas provides guests unparalleled luxury and a private experience for large groups unlike at traditional hotels and resorts.

Stunning cliffside vacation rental property by Cabo Platinum. Photography courtesy of Cabo Platinum

 From stunning oceanfront properties to luxury multi-million dollar estates nestled in the hills of Baja California Sur, Cabo Platinum’s villas offer a range of accommodations to suit any preferences, travel group, or party size. 

Whether you’re looking for a romantic getaway or a family vacation, Cabo Platinum has something for everyone, and that’s the beauty of choosing a villa for group-style trips. 

Ultra Luxurious mansion with stunning views of Los Cabos. Video courtesy of Cabo Platinum

What makes choosing a Cabo Platinum villa vacation rental unique?

Villa vacation rentals offer a unique vacation experience for travelers. Spacious living areas, privacy, and personalized service provide a level of comfort and convenience for travelers that can sometimes feel like a missing element from resort stayers.

Cabo Platinum prides itself on providing guests with unrivaled luxury experiences from the booking process and beyond, taking the guesswork out of planning your Los Cabos vacation. 

“Our team provides a luxury service that provides our guests with the most comprehensive, bespoke travel solution in Latin America. Each booking receives a concierge who helps conduct the entire vacation orchestra.  From managing travel logistics to special requests in-villa, groceries, yachts, private security, chef meal scheduling, and more. Our concierge’s are professionally trained to handle any requests,” says Mishan Andre of Cabo Platinum.  

Cabo Platinum luxury yacht and experiences. Photography courtesy of Cabo Platinum

Cabo Platinum Villa Rentals offer the best of both worlds

Many travelers, when considering booking a hotel versus a villa vacation rental, may feel that choosing to book a villa may come at the cost of losing out on resort-style amenities and excursions. However, Cabo Platinum’s concierge services make booking excursions and experiences in Los Cabos simple and painless. 

Experiences from Yachts to private chefs and cooking classes to butler services are just some add-ons to enhance and immerse travel groups in luxury. 

“Yachts are certainly a crowd favorite. We have more than 40 of them in our fleet. Private chefs are also a special treat as they allow everyone in the group to focus on rest/relaxation rather than shopping for groceries and cleaning the kitchen. Some people love to cook, and our concierge can help arrange an in-villa cooking class. Our chefs, butlers, and service staff are trained and accredited, which means they create fantastic meals and can mix impressive cocktails”. – Mishan Andre, Cabo Platinum

Travelers’ Favorites: What Cabo Platinum Villas are most popular among guests?

• Cabo Platinum’s Team shares the most popular properties and rental experiences among travelers who book with their company and why you will love these spectacular rentals for your next Los Cabos vacation. 
• Casa Ocho is a group favorite as the house has everything, including full-staff, gym, games room, private quarters, and is beachfront: https://caboplatinum.com/casa-ocho/
• For those that love Pedregal because it’s close to the beach, marina, and downtown Cabo, Villa Paraiso Del Mar just finished a complete remodel and is spectacular: https://caboplatinum.com/villa-paraiso-del-mar/
• For those families that want the privacy of a luxury condo and resort amenities (security, gym, beach club, pools, on-site restaurant), we have tons of great reviews for Hacienda 5203: https://caboplatinum.com/hacienda-beach-club-5203/
• And for a yacht, I have to suggest our newest addition to the fleet, our 112-ft Leopard: https://caboplatinum.com/cabo-yachts/112-ft-leopard/

For more information on reserving your next vacation rental in Los Cabos with CaboPlatinum.com, please visit their website here.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

Whether for a multi-family trip or a friend’s getaway to Los Cabos, the highly-trained reservations team at CaboVillas.com helps guests select the ideal villa rental for their unique needs and budget. Their private villa rentals offer a wide range of floor plans, locations, views, and amenities to fit the vision of each traveler best. Optional in-villa services, from grocery pre-stocking to private entertainment, are also available to help turn your dream vacation into an experience you’ll treasure forever! You can choose from over 120 private vacation villa rentals in Los Cabos or venture out to the East Cape or La Paz with the help of CaboVillas.com.

Here are a few of the spectacular villas that you could call home on your next visit to Los Cabos: 

–   Villa Bella Vida 6 bedrooms, 5.5 baths, Sleeps 14 – San José del Cabo

Relax in luxury at Villa Bella Vida, offering a stylish setting for your next vacation in Los Cabos. This beautiful villa blends traditional architectural elements with modern luxury for a sophisticated ambiance. With ocean views and a great location adjacent to the Club Campestre golf course, this breathtaking vacation rental invites you to enjoy a taste of paradise.

Spectacular interior and exterior views of Villa Bella Vida, a CaboVillas.com luxury property

–   Casa Stella 10 bedroom, 11+ bath, sleeps 22, Pedregal

Newly constructed in Spring 2019, the villa’s outstanding location provides guests with spectacular panoramic ocean views, perfect for whale-watching during the season. Perched atop Pedregal, the setting allows for a more private vacation experience – yet you’re ideally situated just a five-minute drive to the many dining and nightlife options of Cabo San Lucas.

Beautiful gathering areas for a group vacation at Casa Stella, a CaboVillas.com luxury property

With more than 35 years of experience in the area, the team at CaboVillas.com is a true Los Cabos connoisseur. In addition to accommodations, CaboVillas.com’s dedicated concierge team in Cabo San Lucas helps guests arrange ground transportation, activities like fishing and golf, and even special event and destination wedding planning. Each villa rental client is assigned a concierge who knows the area inside and out and can provide customers with an insider experience that can only be achieved through years of discovering the destination and fostering longstanding relationships with vendors, properties, and other resources.

Julie Byrd, CaboVillas.com’s president, has spent over 20 years at the company and over 30 becoming an expert in the luxury travel industry. Among her many accomplishments, she has been recognized repeatedly by Condé Nast Traveler as one of the world’s leading villa rental specialists. She brings years of experience and knowledge to her position, instilling a deep respect for the destination, uncompromising dedication to quality, deep partnerships, and a people-centered business culture in the company.

An exciting event for CaboVillas.com is its recent transition from being a family-owned company of over 35 years to becoming part of the Nocturne Luxury Villas family of luxury vacation rental companies. This new chapter opens the doors to even more resources that will aid them in their goal to maximize the guest experience, from state-of-the-art reservation technologies to exciting new amenities.

Clients can find and book their dream villa directly on CaboVillas.com or by calling the company’s reservations team at 1-888-316-5112. CaboVillas.com also works closely with the travel advisor community, offering a commission and assisting with non-branded resources for travel agents who choose to entrust their clients to book with them. 

For more information on reserving your next vacation rental in Los Cabos with CaboVillas.com, please visit their website here. Prepare to be amazed by the company’s luxury villas and unmatched customer service.

This article was created in partnership with FIPROTUR Los Cabos, under the private trust. See website disclaimer here. For more information, visit https://fiproturloscabos.com.