Sheltered in a mountain valley 10 minutes from lively Cabo San Lucas and its marina, the 201-room resort, fronting a glorious 1.2-mile stretch of ocean beach, is located five minutes from a world-class golf course reserved exclusively for Pueblo Bonito guests.

An enchanting oasis, Pacifica offers golfing couples a full range of amenities, including four restaurants led by Peninsula, renowned for its regional Baja cuisine. In addition to splendid guest accommodations, each with a spacious ocean-view balcony or terrace, the wellness-inspired Armonia Spa is a sanctuary of tranquility with an extensive menu of pampering treatments.

Now that “women have quietly become the driving force behind golf’s post-pandemic resurgence,” according to the National Golf Foundation (NGF), the sport is finding new energy.

Couples will be awestruck by Quivira Golf Club, a Jack Nicklaus Signature design that scales the heights at Land’s End. Parted through windswept dunes and desert foothills, with a few holes tiptoeing along sheer granite cliffs that drop to the sea, this strategic layout is an aesthetic powerhouse with a huge WOW factor. Eight yardage options accommodate players at all ability levels, with the forward tees set at a player-friendly 4,675 yards. Quivira’s all-inclusive comfort stations offer refreshments (including specialty cocktails) and Mexican specialties hot off the grill.

The 3-night “Couples Escape Package” includes:

• Tee times for two for 2 rounds of golf
• Sparkling wine in room upon arrival
• Relaxing couples massage at the award-winning Armonia Spa
• Private dinner for two under the stars on the beach
• Sunset cocktails at the top-of-the-world, Instagram-worthy Sky Pool at Pueblo Bonito Sunset Beach
• Guided tequila or mezcal mixology session
• Shaded beach beds with personalized butler service
• Chef-led cooking class with traditional Mexican dishes made using fresh local ingredients

Couples can boost the romance with a stay in the beautifully appointed Towers at Pacifica, a luxurious resort-within-a-resort, and enjoy enhanced amenities, including a private plunge pool suite, 24-hour butler service and access to the oceanfront VIP Whalewatching Lounge. The lounge’s spacious outdoor deck is a perfect place to spot breaching humpback whales throughout the month of February.

With Cupid’s arrow ready to be drawn, Pueblo Bonito Pacifica Golf & Spa Resort is the perfect place for couples to escape the workaday world to celebrate romance and test their skills on a majestic, unforgettable golf course.

The 3-night “Couples Escape Package” is available from $3925 USD for two persons at Pueblo Bonito Pacifica Golf & Spa Resort; and from $6350 USD for two persons at The Towers at Pacifica. The package can be booked for anytime between now and February 28, 2026, for travel until December 2026.

About Pueblo Bonito Golf & Spa Resorts
Pueblo Bonito Golf & Spa Resorts comprises nine award-winning properties, currently located in two destinations: Cabo San Lucas and Mazatlán. Each of the luxury properties has its unique personality, design, and ambiance, yet all share the same high level of impeccable quality and distinguished atmosphere.

In 2025, Pueblo Bonito Vantage was unveiled. Positioned for the discerning, experienced traveler who seeks superior service, high-end design, and unique experiences, Pueblo Bonito Vantage offers a refined hospitality experience that includes upscale accommodations, oversized suites, enhanced amenities, impeccable 24-hour Vantage host service, and authentic experiences. The first two European plan properties include the 24-room Pueblo Bonito Vantage Mazatlán Centro Histórico, an intimate hideaway that combines vintage and modern elements, situated in Mazatlán’s historic colonial district and Pueblo Bonito Vantage San Miguel de Allende, located within the District Corazón (the Heart District) in a traffic-free zone, a short walk (or free shuttle ride) from the city’s historic center.

In 2025, Pueblo Bonito Vantage was unveiled. Positioned for the discerning, experienced traveler who seeks superior service, high-end design, and unique experiences, Pueblo Bonito Vantage offers a refined hospitality experience that includes upscale accommodations, oversized suites, enhanced amenities, impeccable 24-hour Vantage host service, and authentic experiences. The first two European plan properties include the 24-room Pueblo Bonito Vantage Mazatlán Centro Histórico, an intimate hideaway that combines vintage and modern elements, situated in Mazatlán’s historic colonial district and Pueblo Bonito Vantage San Miguel de Allende, located within the District Corazón (the Heart District) in a traffic-free zone, a short walk (or free shuttle ride) from the city’s historic center.

For more information visit www.pueblobonito.com, find us on Facebook at www.facebook.com/pueblobonitoresort and follow us on Instagram @pueblobonito.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. For more information, visit https://fiproturloscabos.com.

Wadim Alvarez Marchiano brings more than 25 years of distinguished hospitality experience, having advanced within luxury hospitality companies in different operational roles. Most recently, he served as Hotel Manager at Zadún, a Ritz-Carlton Reserve, where he championed operational excellence, supported revenue growth, and cultivated a culture of innovation, collaboration, and purpose.  He began his career in hospitality in South America, before landing in the United Arab Emirates, where he opened a landmark hotel in Dubai at the time, the Palace Downtown, managed by Address Hotels & Resorts.  

Prior to his existing tenure in Los Cabos with Zadun, a Ritz-Carlton Reserve, he was part of two other successful openings in the luxury segment, Oetker Collection Palacio Tangará in 2017 and more recently the flagship Rosewood Sao Paulo in 2021  He has worked in six different countries, Argentina, Brazil, United Arab Emirates, Portugal, Kuwait and Mexico, and took part of a full F&B Management training in the United Kingdom while holding a Bachelor’s degree in Hospitality Business from Universitas La Plata and Restaurant Administration certification from Senac Sao Paulo.

On the personal side, Wadim had a successful stint as a rugby player, representing Universitario de La Plata Rugby squad in the first division of the Argentine league. His sports background instilled a strong sense of teamwork, professional ethics, and leadership abilities. Wadim reenergizes by walking daily with his three Staffordshire Bull Terrier pups and spending quality time outdoors with his wife Anna and his daughter Olivia.

Considering getting down on one knee? That simple gesture isn’t enough anymore.  Proposing marriage has become almost as big an event as the wedding itself, complete with a fancy meal, video or photographic documentation, even family members flying in to mark the occasion. 

Rather than do all the work yourself, Pueblo Bonito Pacifica—an adults-only, all-inclusive beachfront resort located a short drive from downtown Cabo San Lucas—has created a special “Proposal Package” that leaves the planning to the resort’s celebration experts. All you need to do is pop the question and then pop the Champagne.

The exclusive package features three all-inclusive nights in a Private Pool Suite at The Towers at Pacifica (a deluxe hotel within the hotel), including personalized butler service.  Also featured in the package:

• Sparkling wine and chocolate-covered strawberries
• A private sunset beach proposal setup: torches, Champagne and discreet photographer
• “Marry Me” turndown service on the night of the proposal, with flower petals and candles
• Hand-blown glass hearts (2) as the turndown amenity on final night
• A couple’s spa ritual at Armonía Spa
• Chocolates from The Market (customized with initials)
• In-room safe to protect valuables (like the engagement ring!)
• Private mixology session to craft a signature cocktail named after the couple
• Romantic dinner with wine-pairing at LaFrida
• 15% discounts on additional rooms (refundable rates on pueblobonito.com) for friends and family
  

The only work you’ll have to do is choose where you want the magic moment to happen. The resort offers numerous locations that will make the proposal extra special, from the Sky Pool with a top-of-the-world setting renowned for sunsets, to the ocean-view balcony at LaFrida, or in the VIP Whale Watching Lounge.  These and many other settings are available. This special moment happens only once, so you want it to be perfect, which is what you’ll get at Pueblo Bonito Pacifica.

The Pueblo Bonito Proposal Package starts at $3,315 USD per couple.

For reservations, call 1-800-990-8250, and for additional information, access the website.

About Pueblo Bonito Golf & Spa Resorts

Pueblo Bonito Golf & Spa Resorts comprises nine award-winning properties, currently located in two destinations: Cabo San Lucas and Mazatlán. Each of the luxury properties has its unique personality, design, and ambiance, yet all share the same high level of impeccable quality and distinguished atmosphere.

In Cabo San Lucas, the adults-only Pueblo Bonito Pacifica Golf & Spa Resort is the ideal setting for a romantic getaway, while Pueblo Bonito Sunset Beach Golf & Spa Resort, with its large, all ocean-view suites, is perfect for families.  Pueblo Bonito Rosé Resort & Spa and Pueblo Bonito Los Cabos, both located on El Médano Beach, offer the best location to vacationers looking to be right in the middle of all the Cabo action. In Mazatlán, the elegant jewel Pueblo Bonito Emerald Bay Resort & Spa overlooks the Pacific Ocean and a private beach, while the charming Pueblo Bonito Mazatlán, is in the famous Golden Zone. The resorts are great for family vacations, wellness, and romantic getaways. For more information visit www.pueblobonito.com, find us on Facebook at www.facebook.com/pueblobonitoresort and follow us on Instagram @pueblobonito.

This article was posted in partnership with FIPROTUR Los Cabos under the private trust. For more information, visit https://fiproturloscabos.com.

Four Seasons Resort and Residences Los Cabos at Costa Palmas, the award-winning resort situated within the distinguished community of Costa Palmas on the East Cape of Los Cabos, is proud to introduce The Tasting Table at Costa Palmas, a destination-driven dining series launching on August 30, 2025. Designed as a chef-curated, progressive journey, The Tasting Table invites guests to explore distinct dishes representing each of the resort’s 12 restaurants over one unforgettable dinner, showcasing ingredients sourced directly from the surrounding region — from fresh seafood and heirloom vegetables to wild herbs and sustainably raised meats.

This exciting announcement follows the recent appointment of Executive Chef Paolo Della Corte, whose culinary pedigree includes tenures at several Michelin-starred restaurants across Europe such as The Fat Duck in London, Joël Robuchon’s  L’Atelier Saint-Germain in Paris, Rossellinis at Palazzo Avino in Amalfi Coast, among others. His expertise in European cuisine brings a refined eye to The Tasting Table’s menu curation, and his arrival marks a dynamic new chapter for the resort’s already exceptional food and beverage program.

“With the arrival of Chef Paolo and the launch of The Tasting Table, we’re entering an exciting new chapter for the resort’s culinary program—one that celebrates the depth of our local ingredients through a fresh, globally inspired series,” says Sandra Oliva, General Manager of Four Seasons Resort and Residences Los Cabos at Costa Palmas. “Our mission has always been to provide an exceptional variety of dining experiences, brought to life by extraordinary chefs in equally extraordinary settings. Through The Tasting Table, we’re looking forward to welcoming guests to form new connections and build a sense of community centred on authentic flavours and shared meals that bring people together.”

The inaugural Tasting Table event will take place on Saturday, August 30, from 6:30 pm to 9:30 pm, set amidst lemon groves at the Resort’s acclaimed restaurant, Limón. Guests will be welcomed with a bespoke welcome cocktail before enjoying an intimate, open-air dinner including standout dishes such as:

• Dungeness crab and bluefin tuna toro tartare tostada seasoned with salt-cured egg yolk umami, black truffle, and sea urchin aioli
• Baja chocolate clams with “salsa al ajillo”
• Almond hummus with onion ash, fresh black truffle and dry fruit bread
• Grilled yellowtail nicoise salad featuring freshly gardened vegetables, basil, and lemon vinaigrette
• Chuck short rib glazed with mosto de uva, raisins, parsnips, fresh endives, and jocoque
• Mango ceviche with cilantro, lemon juice, and tajín

Wine pairings from award-winning sommelier, Victor Itza Pacheco, is available to complement the epicurean journey through the dynamic dining options within the Costa Palmas community.

The Tasting Table allows guests to explore the full range of the resort’s culinary offerings in one exceptional evening, including Delphine, the East Cape’s first and only beach club by Michelin-starred Chef Ludo Lefebvre, serving beachfront meals throughout the day, vibrant cocktails, and daily entertainment as well as the newly introduced Zest, the smallest restaurant in Los Cabos featuring an intimate chef-curated nine-course dinner hosted at a single table. Just steps away from the resort’s rooms and suites are seven additional drinking and dining experiences, such as world-renowned Mediterranean restaurant estiatorio Milos by Chef Costas Spiliadis; Casa de Brasa, honouring Mexican heritage through land, sea and corn; the poolside cevicheria and sushi bar, El Puesto; and Ginger’s, an eclectic wellness café, among others.

By way of water taxi through the resort’s exclusive Four Seasons Marina, guests can enjoy an authentic Italian dining experience at Mozza Baja at Costa Palmas, helmed by James Beard Foundation Award winner, author, and restauranteur Nancy Silverton. The vibrant Marina Village also features Chiki, the East Cape’s private nightclub and lounge and designed by Martin Brudnizki, and Casena, a locally inspired cafe and boutique offering a hand-selected collection of home goods, artisanal goods, coffees, and pantry staples.

Complementing these culinary experiences are the resort’s world-class amenities, which span expansive pools, private beaches, the Robert Trent Jones II-designed Costa Palmas Golf Club, fitness facilities, racquet courts, and the award-winning Oasis Spa and Wellness Centre.  Four Seasons Resort Los Cabos at Costa Palmas also invites visitors to take part in its semi-private jet service in partnership with Aero. Following the in-flight journey, guests will be transported to the property via a private SUV and receive a nightly credit that varies based on accommodation type.

To book a The Tasting Table reservation at Four Seasons Resort & Residences Los Cabos at Costa Palmas, please contact the concierge at concierge.loscabos@fourseasons.com or visit the website.

#loscabos
#fiproturloscabos
#fourseasonsloscabosatcostapalmas
#thetastingtable

Since 2003, Pueblo Bonito Golf & Spa Resorts has served as an environmental custodian by safeguarding sea turtle nests from predators. The program’s mission is to return turtle hatchlings to the sea to boost the survival rate of an endangered reptile that’s crucial to the region’s ecosystem.

Twenty-two years ago, a scant 83 nests were safeguarded at Pueblo Bonito’s two oceanfront resorts, Pacifica and Sunset Beach. In 2024, more than 1,500 nests were protected, a significant increase. Nesting typically occurs between June 15 and December 7. The incubation period for turtle eggs is approximately 45 days.

World Turtle Day, sponsored by American Tortoise Rescue, a nonprofit organization established in 1990 to protect all tortoise and turtle species, was created to celebrate turtles and tortoises and protect their disappearing habitats worldwide. On May 23, turtle lovers from Cabo to Cuba will throw parties, organize fundraisers, and take “shellfies” to share on social media.

While turtles have survived for more 200 million years (they outlived the dinosaurs), approximately 61% of the worldwide population are threatened or already extinct. According to experts, turtles, often associated with wisdom and longevity, are the most threatened of the major group of vertebrates, more so than birds, mammals, and fish.

Pueblo Bonito Golf & Spa Resorts has diligently answered the call, heeding the mission statement of World Turtle Day’s organizers: “It’s in our best interest to share the planet with turtles harmoniously and responsibly as part of our natural heritage.”

At the appointed hour later this year, thousands of turtle hatchlings the size of silver dollars will scurry across the beach to the sea. These gentle reptiles need all the help they can get to safely reach the water, attain maturity and increase their numbers.

Guests of Pueblo Bonito Resorts can join conservation team members to carry the hatchlings of endangered sea turtles to the shallow surf, greatly enhancing their chances of survival. Last year, 145,000 hatchlings were successfully released.

Because everything in nature is interrelated, turtles play a unique role in the preservation of the shoreline in Los Cabos.

If sea turtles diminish in number, both the beach and marine systems at the tip of the Baja Peninsula will suffer. Sea turtles use beaches and dunes to nest and lay approximately 100 eggs per nest. They not only dig holes that are inhabited by other creatures, but they also keep beaches clean by feeding on dead fish that wash up on shore. Dune plants use the nutrients from turtle eggs to grow and become stronger. Without the turtles, dune vegetation would lose a major source of nutrients and would not be healthy or strong enough to anchor the dunes and form a wall to defend the coast against high waves. Without turtles, the fragile balance of the ecosystem would be seriously affected. In time, the beaches would erode and wash away. The negative impact on tourism would be incalculable.  

Three of seven of the world’s sea turtle species live and reproduce in Los Cabos. The Olive Ridley turtle population is recovering favorably. There’s also the brown (or black) turtle; and the leatherback turtle, which attains a length of seven feet and a weight of over 2,000 pounds. 

For additional information about Pueblo Bonito Resorts and its turtle programs, access the website at www.pueblobonito.com.

About Pueblo Bonito Golf & Spa Resorts
Pueblo Bonito Golf & Spa Resorts include nine award-winning properties, currently in two destinations, Cabo San Lucas and Mazatlán. Each of the luxury properties has its own personality, design, and ambiance, yet all share the same high level of impeccable quality and distinguished atmosphere.

In Cabo San Lucas, the adults-only Pueblo Bonito Pacifica Golf & Spa Resort is the ideal setting for a romantic getaway, while Pueblo Bonito Sunset Beach Golf & Spa Resort, with its large, all ocean-view suites, is perfect for families.  Pueblo Bonito Rosé Resort & Spa and Pueblo Bonito Los Cabos, both located on El Médano Beach, offer the best location to vacationers looking to be right in the middle of all the Cabo action. In Mazatlán, the elegant jewel Pueblo Bonito Emerald Bay Resort & Spa overlooks the Pacific Ocean and a private beach, while the charming Pueblo Bonito Mazatlán, is in the famous Golden Zone. 

The resorts are great for family vacations, wellness, and romantic getaways. For more information visit www.pueblobonito.com, find us on Facebook at www.facebook.com/pueblobonitoresort and follow us on Instagram @pueblobonito.

This article was published as part of #FiproturLosCabos.

THIS RELEASE WAS FIRST PUBLISHED ON OCEANBLUEWORLD.COM. CLICK TO ACCESS THE FULL ANNOUNCEMENT.

This release has been posted as part of #FiproturLosCabos. For more information on FIPROTUR Los Cabos, please visit https://fiproturloscabos.com.

Grand Velas Boutique Los Cabos, the newest luxury all-inclusive, adult-only resort in the Velas Resorts family, introduces an intimate new spa experience designed exclusively for couples. The Romantic Spa Takeover seamlessly blends holistic wellness, deep relaxation, and sensory indulgence, turning the spa into a private sanctuary for four hours of reconnection and rejuvenation. Highlights of the journey include a deeply relaxing aromatic massage, immersive sound healing and yoga, restorative sleep therapy, indulgent culinary moments, and a romantic aphrodisiac dinner under the stars.

Inspired by ancient healing traditions and modern therapies, the takeover experience begins with a purifying welcome ritual that fosters mindfulness and presence. The journey continues with tension-relieving moments in anti-stress massage chairs, enhanced by eye therapy masks and hydrating hand treatments. Couples then partake in a yoga and sound healing session, where synchronized poses and Tibetan bowl resonance deepen emotional and physical harmony. A guided sleep therapy session follows, incorporating reflexology and a specialized reset program. A 60-minute aromatic couples massage is then offered, with essential oils selected to restore vitality. Thoughtfully curated gourmet elements accompany the experience, from revitalizing wellness shots to bites inspired by natural aphrodisiacs like ginger, citrus, hibiscus, and exotic herbs. 

As the evening unfolds, couples will then partake in a heartfelt farewell ritual, selecting a song that holds special meaning to their relationship and receiving a rose quartz keepsake, symbolizing love and renewal. The journey culminates with an intimate aphrodisiac dinner under the stars on the spa’s terrace, paired with organic wine. To complete the evening, couples will retreat to their suite where a luxurious bath awaits, infused with indigenous Damiana and essential oils, known for their soothing and amorous properties. loscabosboutique.grandvelas.com.

About Grand Velas Boutique Los Cabos:
Opened January 2024, Grand Velas Boutique Los Cabos is a new resort and concept in the all-inclusive space. The AAA Five Diamond boutique hotel is Velas Resorts’ third property in Los Cabos. Adults only, the hotel is a stylish sanctuary, its own world of relaxation, pampering, with the personal service for which Velas Resorts is known. Highlights of the Grand Velas’ signature facilities and services available at the new beachfront property include 79 luxurious suites, a two-star MICHELIN consulting chef with creative dining experiences, wine selection inspired by the proximity to Mexico’s fine wine region, and innovative spa treatments inspired by Mexican culture, among others. SE Spa places a strong emphasis on sound therapy, incorporating relaxing sounds of ocean waves and desert nights into treatments to achieve a deeper level of relaxation. A Technogym fitness center with the latest line of equipment, indoor or outdoor ocean view event spaces, infinity pool, and private beach area complete the offerings. A special perk, guests of Grand Velas Boutique Los Cabos have full access to sister property Grand Velas Los Cabos’ amenities and five gourmet dinner restaurants led by top chefs with no additional charge. Grand Velas Boutique was built by Eduardo Vela Ruiz, founder of Velas Resorts, with brother Juan Vela Ruiz, vice president of Velas Resorts, by his side. Explore tips, recipes, lifestyle and travel trends, and the latest news about Velas Resorts on the digital mag: www.velasmagazine.com.

This article was published as part of #FiproturLosCabos.

Let’s get to know more about Lilzi in our conversation below.

How would you summarize how you got to the role you have today, and what do you love most about it?

My career in the hospitality industry has been a journey of continuous learning, commitment, and growth within the Association. I started in operational roles and gradually took on greater responsibilities until reaching the executive presidency. What I enjoy most about this position is the opportunity to contribute to the sustainable development of the destination, represent the industry, and work with a team passionate about tourism in Los Cabos. I take great pride in working alongside industry leaders to drive sustainable growth, enhance visitor experiences, and advocate for policies that benefit our members and the community.

Do you feel it is more challenging as a woman in your role? If so, in what ways?

The hospitality industry, like many others, has historically been male-dominated at the executive level. While great progress has been made, women in leadership positions often still face challenges such as the need to prove their capabilities repeatedly, and balancing professional and personal responsibilities.

In my experience, one of the main challenges has been ensuring that my voice is heard and that my contributions are valued equally. Early in my career, I had to develop confidence in speaking up, asserting my ideas, and building strong relationships to gain credibility. I have also witnessed the industry evolve, with more companies recognizing the value of diversity and inclusion. Today, I embrace the responsibility of setting an example for future female leaders and fostering an environment where talent is recognized regardless of gender.

Did you have female mentors throughout your career? If so, can you share their advice that has helped you succeed to where you are today?

Yes, I’ve been fortunate to have mentors who have guided me along the way. One of the best pieces of advice I received was: “Success is built on preparation and perseverance.” I also learned the importance of building strategic relationships. Hospitality is a people-driven industry, so having a strong professional network has been instrumental in my growth.

Do you see more women rising to the ranks in the travel industry? If so, why do you think so? 

Absolutely. I see more women in leadership positions within the travel and tourism industry. This is due to cultural and organizational shifts, where female talent is increasingly recognized, along with mentorship programs, and dedicated efforts to promote gender equity in the sector. 

Do you yourself mentor other women who want careers in hospitality? 

Yes, I strongly believe in the power of mentorship and supporting other women. I actively participate in initiatives that foster professional growth for women in tourism and hospitality. Additionally, I advocate for causes such as education, and inclusion in the industry. Whenever I have the opportunity to give talks, especially at schools or universities, I speak precisely about how we can grow within the tourism industry—or in any dream they have—as long as there is perseverance and passion for what they do.

What is your message, or most important piece of advice, to other women who would like to rise in the ranks of tourism/hospitality?

My advice is to trust in your abilities, continuously seek knowledge, and never shy away from opportunities. The tourism industry offers vast opportunities for women, and with determination and hard work, any goal is within reach.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

She hits the gym at 5am, then heads to the office where she has strategic meetings with her team, clients, and business partners. Later in the day, she frequently attends business dinners or gatherings. On weekends, she dedicates her time to overseeing weddings and events.

For her hard work, and dedication to her craft, we honor Karla for Women’s History Month. Here is our interview:

How would you summarize how you got to the role you have today? And what do you love most about it?

My journey to where I am today has been built on passion, perseverance, and an unwavering commitment to excellence. With over 20 years of experience in wedding planning and event design, I’ve had the privilege of transforming visions into unforgettable celebrations. Founding Karla Casillas & Co., and The Main Event Cabo, was a natural progression of my deep love for curating meaningful experiences and fostering connections in the industry.

What I love most about my role is the impact we have on people’s lives. Weddings and events are milestones and being entrusted to bring someone’s dream to life is both an honor, and a responsibility, I cherish. I also love mentoring and supporting other professionals, sharing knowledge, and collaborating with talented individuals to elevate the industry as a whole.

Do you feel it is more challenging as a woman in your role? If so, in what ways?

Yes, being a woman in leadership within the event and tourism industry comes with its challenges. While the wedding industry is predominantly female-driven, the business and leadership aspects—especially when working with high-end venues, vendors, and financial negotiations—can still be male-dominated. Women often have to work harder to be taken seriously in these conversations and prove their business acumen.

Additionally, balancing professional ambition with a personal life is a challenge many women face. The industry is demanding, with long hours, high-pressure situations, and constant attention to detail. As women, we are often expected to excel in both business and family life, which requires an immense level of dedication and resilience.

Did you have female mentors throughout your career? If so, can you share their advice that has helped you succeed to where you are today?

Absolutely! I have been fortunate to learn from, and be inspired by, incredible women throughout my career. Some were direct mentors, while others influenced me through their work and leadership. The best advice I received was: “Own your expertise.” 

Women sometimes second-guess themselves or downplay their achievements. A mentor once told me to step into my expertise confidently—knowing that I am the best at what I do, and that I bring unique value to every project.

Next, “Relationships are everything.” This business is built on trust, collaboration, and the connections you foster. Investing in genuine relationships with clients, vendors, and colleagues has been one of the most rewarding aspects of my career.

And lastly, “Stay adaptable.” Events, and the tourism industry, are constantly evolving. Staying ahead requires a willingness to learn, embrace change, and innovate.

Do you see more women rising to the ranks in the travel industry? If so, why do you think so?

Yes, absolutely! Women are increasingly stepping into leadership roles in the travel, hospitality, and event industries. I believe this is happening for a few key reasons:

1. Shifting mindsets: There’s a growing recognition of the value women bring to leadership – from emotional intelligence to strategic decision-making.

2. Networking and support: Organizations like AFEET, which I am a member of, are actively supporting women’s growth in the industry.

3. Entrepreneurship: Many women are launching their own businesses in travel, events, and hospitality, creating opportunities for themselves and others.

4. Mentorship and advocacy: More established women in the industry are mentoring and opening doors for the next generation.

Do you yourself mentor other women, or give back to organizations that help women who want a career in hospitality? What other causes are important to you?

Yes, mentoring and supporting other women is something I’m very passionate about. I have trained and coached wedding planners from around the world – helping them refine their skills, build confidence, and navigate the business side of the industry.

As a member of AFEET, I actively support women in tourism and hospitality, advocating for more opportunities, leadership roles, and professional development. I also believe in empowering local women entrepreneurs and creatives, providing opportunities for them to collaborate and grow within our industry.

Beyond hospitality, I deeply care about education and leadership development for women. I believe that by sharing knowledge and experiences, we can create lasting change for future generations.

What is your message, or most important piece of advice, to other women who would like to rise in the ranks of hospitality?

My advice to women aspiring to rise in the hospitality industry is: Be bold, and own your value. Don’t wait for opportunities—create them. Step into leadership with confidence and never underestimate your worth. Invest in relationships. Your network is one of your greatest assets. Build meaningful connections, collaborate, and uplift others as you climb. Stay resilient. Challenges will come, but how you navigate them will define your success. Keep learning, keep pushing, and never let setbacks stop you. Lead with passion and purpose. When you love what you do and are committed to excellence, success follows.

Women have a powerful role to play in shaping the future of hospitality. By supporting and lifting each other, we can create a more inclusive and thriving industry.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

For more information on Karla Casillas, visit Karla Casillas & Co.

#loscabos, #karlacasillas #weddingplanner #luxuryweddings #eventplanner #cabosanlucas #visitloscabos #fiproturloscabos

Jesús proudly calls himself a “choyero” (the nickname for those born in the state of Baja California Sur, Mexico.) He was born in Ensenada, but he has been a true Los Cabos local since the age of six. As for Carmen Paredes, she is from Mazatlan, Sinaloa.

Carmen and Jesús first crossed paths, in 2012, while both working at the One&Only Palmilla resort. What was meant to be a one-year adventure in Los Cabos for Carmen, quickly turned into forever after meeting Jesús.

“Love has a way of changing plans, doesn’t it?,” Carmen mentions.

Six years ago, they started the Los Cabos-based destination management company (DMC), VIVO Luxury Services, which today employs a team of 30.

Here’s the rest of our conversation with the husband and wife founding team:

What made you decide to start VIVO DMC? 

Jesús always felt more at home in the dynamic energy of airports than in the structure of hotel operations. His free spirit thrives on momentum, and his mantra has always been, “We set the tone and wave the last goodbye.” Six years ago, we saw an opportunity to become key suppliers within the same hospitality industry, recognizing the need for providers who not only understood high service standards but also brought creativity, passion, and expertise to the table. That’s how VIVO DMC was born. Since then, it’s been an incredible journey of growth, reinvention, and raising the bar for excellence.

What were your work backgrounds before starting VIVO?

Jesús built a career in luxury hospitality, serving as Guest Services Manager at One&Only Palmilla, with earlier experience at Las Ventanas al Paraíso and The Westin. He was a pioneer in airport logistics, maintaining strong relationships with all three airports. Carmen, on the other hand, spent two years with the prestigious Twin Dolphin and Maravilla Clubs as Director of Communications & Membership. Before that, she was part of the opening team at Montage Los Cabos, where she dedicated four years as Marketing Manager. Today, our energy is focused on growing VIVO and raising our two children Elena and Leonardo —a beautiful blend of entrepreneurial ambition and family life.

Describe a typical day for each of you.

Our day starts with e-mail checks and school drop-offs for the kids, followed by a quick workout. Over breakfast, we connect and plan the day ahead. Carmen focuses on building relationships with event planners, travel advisors, and clients, while Jesús leads our executive team and ensures smooth daily operations. We place great importance on empowering our team—HR, Finance, Planning, Maintenance, and Operations—along with the ongoing maintenance and supervision of our fleet. Afternoons mix meetings with family time—picking up the kids, having lunch together, and taking them to their activities. We always make time for a family dinner before winding down with our evening routine.

Is it hard being married and working together?

It’s like a non-stop team-building exercise with a dash of comedy! After 10 years of marriage, we’ve mastered the art of balancing love and logistics. We know when to collaborate, when to delegate, and when to offer each other snacks to keep the peace. Honestly, working together has made us an even stronger team—though we’ve learned that calling a “meeting” is much more effective than arguing over who forgot to restock the coffee!

What do you love most about working and living in Los Cabos?

Los Cabos really is one of a kind. It’s got the perfect balance of international exposure for our kids and a relaxed lifestyle, as well as beautiful beaches and all the peace and quiet we need. The quality of life here is incredible—not just compared to the rest of Mexico, but anywhere. It’s the ideal spot for both work and family life, especially with so many people from all over the world. Honestly, we wouldn’t want to be anywhere else!

Do you think being in Los Cabos contributes to the success of your company?

Absolutely! Los Cabos is the perfect fit for us. We’ve always worked with the most discerning clientele, and this destination is home to the world’s elite—many of the wealthiest individuals have their homes here. We’re fortunate to collaborate with some of the best planners and agencies globally, and the unique blend of international exposure and high-end service in Los Cabos is a key factor in our success. It’s a place that aligns perfectly with our values and the exceptional service we’re committed to providing.

What is the company’s most successful service offered would you say?

Our best-kept secret is our exceptional planning team. They are the true stars behind the scenes, making sure that every airport host, driver, and operational staff member is perfectly aligned and on time. We’ve built a strong reputation, especially within private clubs, because of our commitment to service, punctuality, and discretion. From airport transfers to private drivers for dinners, golf outings, and any special request, we handle everything with precision. A key highlight of our service is our door-to-door experience; this attention to detail, consistency, and personalized care is what sets us apart and drives the success of our service.

Do you have a most memorable moment since founding VIVO?

One of our proudest moments was the opening of our own headquarters, just minutes from SJD airport. We started small—with only three vehicles and three drivers—and watching our fleet and team grow has been nothing short of amazing. The expansion was a milestone, and to celebrate, we threw a party to mark the occasion. What makes it even more special is knowing that today, we support nearly 40 families in the destination, with no plans of slowing down. It’s incredible to see how far we’ve come and how much we’ve grown!

What are your goals for the future for VIVO?

Our goal for VIVO is to continue growing while keeping our experienced team intact and attracting fresh talent. We’re committed to offering the best benefits in the industry, as our team is key to maintaining the trust and relationships we’ve built with our clients. We began as a B2B business, but thanks to the confidence our clients place in us, we’re now seeing a rise in direct requests. We’re incredibly proud to be a part of FIPROTUR and are expanding our DMC services to collaborate with global partners from markets like the UK, Germany, and Japan.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

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