Let’s get to know more about Lilzi in our conversation below.

How would you summarize how you got to the role you have today, and what do you love most about it?

My career in the hospitality industry has been a journey of continuous learning, commitment, and growth within the Association. I started in operational roles and gradually took on greater responsibilities until reaching the executive presidency. What I enjoy most about this position is the opportunity to contribute to the sustainable development of the destination, represent the industry, and work with a team passionate about tourism in Los Cabos. I take great pride in working alongside industry leaders to drive sustainable growth, enhance visitor experiences, and advocate for policies that benefit our members and the community.

Do you feel it is more challenging as a woman in your role? If so, in what ways?

The hospitality industry, like many others, has historically been male-dominated at the executive level. While great progress has been made, women in leadership positions often still face challenges such as the need to prove their capabilities repeatedly, and balancing professional and personal responsibilities.

In my experience, one of the main challenges has been ensuring that my voice is heard and that my contributions are valued equally. Early in my career, I had to develop confidence in speaking up, asserting my ideas, and building strong relationships to gain credibility. I have also witnessed the industry evolve, with more companies recognizing the value of diversity and inclusion. Today, I embrace the responsibility of setting an example for future female leaders and fostering an environment where talent is recognized regardless of gender.

Did you have female mentors throughout your career? If so, can you share their advice that has helped you succeed to where you are today?

Yes, I’ve been fortunate to have mentors who have guided me along the way. One of the best pieces of advice I received was: “Success is built on preparation and perseverance.” I also learned the importance of building strategic relationships. Hospitality is a people-driven industry, so having a strong professional network has been instrumental in my growth.

Do you see more women rising to the ranks in the travel industry? If so, why do you think so? 

Absolutely. I see more women in leadership positions within the travel and tourism industry. This is due to cultural and organizational shifts, where female talent is increasingly recognized, along with mentorship programs, and dedicated efforts to promote gender equity in the sector. 

Do you yourself mentor other women who want careers in hospitality? 

Yes, I strongly believe in the power of mentorship and supporting other women. I actively participate in initiatives that foster professional growth for women in tourism and hospitality. Additionally, I advocate for causes such as education, and inclusion in the industry. Whenever I have the opportunity to give talks, especially at schools or universities, I speak precisely about how we can grow within the tourism industry—or in any dream they have—as long as there is perseverance and passion for what they do.

What is your message, or most important piece of advice, to other women who would like to rise in the ranks of tourism/hospitality?

My advice is to trust in your abilities, continuously seek knowledge, and never shy away from opportunities. The tourism industry offers vast opportunities for women, and with determination and hard work, any goal is within reach.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

She hits the gym at 5am, then heads to the office where she has strategic meetings with her team, clients, and business partners. Later in the day, she frequently attends business dinners or gatherings. On weekends, she dedicates her time to overseeing weddings and events.

For her hard work, and dedication to her craft, we honor Karla for Women’s History Month. Here is our interview:

How would you summarize how you got to the role you have today? And what do you love most about it?

My journey to where I am today has been built on passion, perseverance, and an unwavering commitment to excellence. With over 20 years of experience in wedding planning and event design, I’ve had the privilege of transforming visions into unforgettable celebrations. Founding Karla Casillas & Co., and The Main Event Cabo, was a natural progression of my deep love for curating meaningful experiences and fostering connections in the industry.

What I love most about my role is the impact we have on people’s lives. Weddings and events are milestones and being entrusted to bring someone’s dream to life is both an honor, and a responsibility, I cherish. I also love mentoring and supporting other professionals, sharing knowledge, and collaborating with talented individuals to elevate the industry as a whole.

Do you feel it is more challenging as a woman in your role? If so, in what ways?

Yes, being a woman in leadership within the event and tourism industry comes with its challenges. While the wedding industry is predominantly female-driven, the business and leadership aspects—especially when working with high-end venues, vendors, and financial negotiations—can still be male-dominated. Women often have to work harder to be taken seriously in these conversations and prove their business acumen.

Additionally, balancing professional ambition with a personal life is a challenge many women face. The industry is demanding, with long hours, high-pressure situations, and constant attention to detail. As women, we are often expected to excel in both business and family life, which requires an immense level of dedication and resilience.

Did you have female mentors throughout your career? If so, can you share their advice that has helped you succeed to where you are today?

Absolutely! I have been fortunate to learn from, and be inspired by, incredible women throughout my career. Some were direct mentors, while others influenced me through their work and leadership. The best advice I received was: “Own your expertise.” 

Women sometimes second-guess themselves or downplay their achievements. A mentor once told me to step into my expertise confidently—knowing that I am the best at what I do, and that I bring unique value to every project.

Next, “Relationships are everything.” This business is built on trust, collaboration, and the connections you foster. Investing in genuine relationships with clients, vendors, and colleagues has been one of the most rewarding aspects of my career.

And lastly, “Stay adaptable.” Events, and the tourism industry, are constantly evolving. Staying ahead requires a willingness to learn, embrace change, and innovate.

Do you see more women rising to the ranks in the travel industry? If so, why do you think so?

Yes, absolutely! Women are increasingly stepping into leadership roles in the travel, hospitality, and event industries. I believe this is happening for a few key reasons:

1. Shifting mindsets: There’s a growing recognition of the value women bring to leadership – from emotional intelligence to strategic decision-making.

2. Networking and support: Organizations like AFEET, which I am a member of, are actively supporting women’s growth in the industry.

3. Entrepreneurship: Many women are launching their own businesses in travel, events, and hospitality, creating opportunities for themselves and others.

4. Mentorship and advocacy: More established women in the industry are mentoring and opening doors for the next generation.

Do you yourself mentor other women, or give back to organizations that help women who want a career in hospitality? What other causes are important to you?

Yes, mentoring and supporting other women is something I’m very passionate about. I have trained and coached wedding planners from around the world – helping them refine their skills, build confidence, and navigate the business side of the industry.

As a member of AFEET, I actively support women in tourism and hospitality, advocating for more opportunities, leadership roles, and professional development. I also believe in empowering local women entrepreneurs and creatives, providing opportunities for them to collaborate and grow within our industry.

Beyond hospitality, I deeply care about education and leadership development for women. I believe that by sharing knowledge and experiences, we can create lasting change for future generations.

What is your message, or most important piece of advice, to other women who would like to rise in the ranks of hospitality?

My advice to women aspiring to rise in the hospitality industry is: Be bold, and own your value. Don’t wait for opportunities—create them. Step into leadership with confidence and never underestimate your worth. Invest in relationships. Your network is one of your greatest assets. Build meaningful connections, collaborate, and uplift others as you climb. Stay resilient. Challenges will come, but how you navigate them will define your success. Keep learning, keep pushing, and never let setbacks stop you. Lead with passion and purpose. When you love what you do and are committed to excellence, success follows.

Women have a powerful role to play in shaping the future of hospitality. By supporting and lifting each other, we can create a more inclusive and thriving industry.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

For more information on Karla Casillas, visit Karla Casillas & Co.

#loscabos, #karlacasillas #weddingplanner #luxuryweddings #eventplanner #cabosanlucas #visitloscabos #fiproturloscabos

Her career at Four Seasons has given her the opportunity to travel the world and visit over 45 of the hotel’s properties. She has worked in Geneva (Switzerland), Saint Jean Cap Ferrat (France), Miami (USA), Paris (France), Florence (Italy), Philadelphia (USA) and now Los Cabos (Mexico).

“This is the first time I have lived in Latin America since I left Peru, and the first time I work in my native language, Spanish,” Sandra says. “Previously, I have only worked in French, English or Italian environments before moving here, so this is an incredibly meaningful opportunity for me.”

Sandra brings with her an eclectic background. She is a French citizen born in Lima, Peru, and besides Spanish, she’s also fluent in English, French and Italian. She earned two degrees – one in hotel and tourism management, the other in marketing – and then began her first job at a hotel in Paris as an events coordinator.

In honor of Women’s History Month, below is an interview with Sandra – one of the exceptional women breaking barriers in the international hotel industry.

Can you tell us more about your very interesting family background? Also, where were you raised?

I was born in Lima, Peru. My father´s parents had Chinese (Cantonese) origins and he was a “Francophile” (in love with France). He signed me up for French school in Lima when I was three years old, and that is where I learned to speak French. All my schoolmates had French origins except me; I was one of the rare locals.

My father passed away when I was a young teenager, at which point I moved to Toulouse in the southwest of France and officially received my French citizenship.

What cities, countries did you receive your education?

I went to the French School of Lima in Peru, then in Toulouse, France (Lycée Saint Sernin). From there, I went to Hypokhâgne, which is a very exclusive and competitive academic undergraduate program that specializes in French literature and humanities.

I eventually decided to study something that would allow me to have an international career and travel. So, I obtained a bachelor’s degree in hospitality and tourism and then a master’s degree in marketing at the University of Toulouse. Since then, I have obtained certificates in digital marketing from Columbia University and food and beverage management at Cornell University.

I know you’ve had a brief departure from hospitality in 2020, what do you love most about working in hospitality that made you come back? 

During the pandemic, hotels closed and I felt the need to go back to what I considered home so that I could be close to my family and loved ones. I moved back to my apartment in Paris, a very cozy nest in Montmartre, with the idea to do a few months sabbatical. Louis Vuitton contacted me to co-manage their most renowned store in Place Vendôme in Paris – a four-story building with 115 employees. After that experience, I knew I wanted to come back to hospitality and become a General Manager, to Four Seasons specifically, as it is the leading luxury hotel brand in the world. But the main reason for my return was that I realized that I wanted to work in an industry and at a company where kindness is an asset.

What are you looking forward to in your role now as General Manager at the Four Seasons Costa Palmas? Can you describe a typical day?

The hotel is located in an area of Los Cabos, the East Cape, which is away from the crowds and surrounded by breathtaking nature. In all my travels, I have never seen such beautiful natural landscapes or swam in more spectacular beaches. Also, the quality of service in Mexico is exceptional, from the heart, and based on genuine kindness.

I would like to elevate our existing offerings with new, creative initiatives that highlight our incredible food and beverage outlets – we have 13 in the Costa Palmas community – our world-renowned spa, and the multiple unique activities of this breathtaking destination.   

While no day is ever the same, which is a big part of why I was drawn to hospitality, we have a saying around here that I have found to be true, “there are no bad days on the East Cape.”

Do you feel it is more challenging as a woman in this role? If so, in what ways?

I think being a general manager is a demanding role, whether you are a man or a woman, because it requires a personal investment in terms of time and focus. More than challenging, I would say that it is an extremely exciting role. The day to day needs are multiple and enriching. From studying floor plans with engineers to enhance our product, or choosing the best dishes for a new seasonal menu, to teaching the quality standards in each department, listening to our employees, connecting with the guests during their stay, working with sales and marketing on strategies for the year, optimizing our costs and procedures, and so much more, there is never a dull moment!

As a GM, I lead over 600 employees, so I spend part of my day connecting with the team and giving direction through well-thought out strategies. It is a dream job and a role that constantly reminds me that every challenge we may encounter is just an opportunity waiting to be seized.

Did you have female mentors throughout your career who helped you succeed to where you are today?

I’ve had the privilege of working with many women at Four Seasons that helped me to grow, each with different personalities and backgrounds. My current area president is a woman, Ilse Harley, and my previous regional vice president was Cornelia Samara. I also had the chance to work hand-in-hand with Daniela Trovato in Europe, and all of them have been very inspiring leaders.

However, more than any one person, the women who have continuously helped me to succeed were the women who were on my teams, under my leadership, or peers. There is so much that we can all learn from one another. It was my honor to be a representative for them, and for the dreams that they had. 

Do you see more women rising to the ranks of general manager, or is it still mainly men in this arena? 

There are still more general managers who are men than women currently, but the percentage is growing exponentially every year and I believe it will continue to do so, in large part because there is more and more female representation in this role.

When we see someone who might look like us in a certain role, it helps us to dream and to set goals.

Every culture has a variety of obstacles pertaining to this conversation, however, I feel incredibly proud to work with a brand like Four Seasons who gives opportunity based on merit and experience. Our teams are better and stronger because of our differences.

Do you yourself mentor other women, or give back to organizations that help women who want careers in hospitality? What other causes are important to you?

Throughout my career, I have had several women mentees, we keep in touch regularly, and I make myself available for any advice they may need. It is an honor to be a small part of shaping tomorrow’s hospitality superstars.

There are so many worthy causes, but one that is near and dear to my heart is helping to fight against women and children trafficking. It is a terrible plague that is unfortunately present in the travel and tourism sector.

What is your message, or most important piece of advice, to other women who would like to rise in the ranks of hospitality?

The secret of guaranteed success is consistency. Be the best version of yourself every day. Have a positive attitude, and you will stand out amongst the crowds and be trusted with more responsibility.

It never came to my mind that being a woman could stop me in my career ambitions. Although I faced unconscious bias many times, it never affected my consistent conviction for equality with my male peers. Not for a second.

What do you hope to achieve in your role as general manager at Four Seasons Costa Palmas?

I want this Resort to be known as one of the world´s best, because it truly is. It is a hidden gem, located in a magical, natural destination away from the crowds, and with an exquisite design. There is nothing like it anywhere else in the world.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

#womenleadersintravel
#femaleGMs
#sandraoliva
#loscabos
#fourseasons
#fourseasonsresortloscabos
#fourseasonsresortloscabosatcostapalmas
#costapalmas
#eastcape
#fiproturloscabos
#visitloscabos

Among  her many accolades, Vanessa was named one of the Most Inspiring Women Leaders to Follow in 2024 by Success Knocks Magazine.

Here is our interview with her:

What was your career trajectory prior to Engel & Völkers Snell Real Estate?

Before acquiring Snell Real Estate, I spent 16 years as a senior executive with Carlson Wagonlit Travel, the leading corporate business travel company in the United States.

Could you briefly share the inception story of Engel & Völkers Snell Real Estate?

Snell Real Estate was established in 1997. Following its acquisition in 2012, I introduced Engel & Völkers to Mexico for the first time, creating a landmark moment for the global brand and giving rise to Engel & Völkers Snell Real Estate. And now today, with nearly $3.6 billion in sales volume, a pioneering 27-year legacy, and an impressive roster of internationally recognized accolades, we proudly hold the title of Mexico’s #1 luxury real estate brokerage year after year.

What motivated you to head Engel & Völkers Snell Real Estate — Mexico´s #1 luxury real estate brokerage?

In 2012, I acquired the brokerage after being captivated by the beauty, culture, and potential of Los Cabos during a vacation. The destination’s allure as a premier luxury hotspot, combined with its growing reputation, presented a compelling opportunity. Recognizing the potential for significant business success in this high-end market, I was inspired to bring my vision and expertise to elevate the brokerage, ultimately transforming it into Mexico’s leading name in luxury real estate.

Describe a typical day for you. How do you juggle leading two successful and prominent companies?

As the owner, president, and CEO of Engel & Völkers Snell Real Estate and the CEO and publisher of Ocean Blue World, I balance a dynamic range of responsibilities. I also personally assist high-net-worth clients from around the globe in buying and selling ultra-luxury properties. Additionally, I have my podcast— “Mod Pod with Fukunaga,” I actively contribute to various community organizations as well as foster partnerships with multiple luxury real estate groups around the globe.

A typical day is fast-paced and multi-faceted, with my time divided between meetings, presentations, hosting or attending special events, property tours, networking, cocktail gatherings, traveling, community-driven initiatives, and so much more.

What unique qualities and values do you believe your clients admire in you as a business leader and individual?

I believe my clients admire my unwavering values, strong ethics, and relentless drive for success. Also, my openness and genuine willingness to inspire and motivate others, my global experience and ability to share meaningful stories — always with the intention of using them to help others and contribute positively.

How do you foster a culture of empowerment within your organizations?

I champion a philosophy of “teamwork” and equip my team with the confidence and the resources they need to effectively market our listings and showcase our destination. Every initiative is rooted in a commitment to shaping the brokerage, and the industry, with far-reaching and lasting impact. This means driving innovation, thinking outside the box, and marketing our brand and services in truly unique ways—all guided by strategy and purpose.

The global real estate industry is ever-changing, inundated with constant news and noise. It’s our responsibility to not only understand and monitor our market but also to assess global trends. This insight forms the foundation for our strategic decisions and forecasting, enabling us to devise the best ways to support our team, network, and community while nurturing leadership potential at every step.

What makes working in the Los Cabos luxury real estate space special or unique?

Los Cabos attracts buyers from around the globe for many reasons: its easy accessibility, year-round comfortable climate, stunning beaches, diverse recreational activities, world-class amenities, vibrant arts and culture scene, philanthropic spirit, and exceptional value in the second and third home markets. The region’s allure draws travelers, leisure enthusiasts, media personalities, celebrities, savvy investors, and affluent individuals, creating an unparalleled buying opportunity—and we have the privilege of living and working here where others vacation!

Luxury ownership options range from exclusive beachfront retreats and majestic mountaintop haciendas to exquisite golf villas, luxury resort residences, prime development and land opportunities, and a diverse selection of commercial properties. Our portfolio spans the most sought-after locations in the Baja California Sur, including San José del Cabo, Cabo San Lucas, the East Cape, Todos Santos, and La Paz. Los Cabos continues to thrive as a premier destination, offering something truly extraordinary for everyone.

What advice would you give to another woman aspiring to follow in your footsteps?

Strive to become the expert in your field. Embrace perseverance—success often comes from pushing through challenges. And lastly, continuously innovate, create, and always be on the lookout for the next big idea.

About Vanessa Fukunaga – Owner, President & CEO of Engel & Völkers Snell Real Estate & Ocean Blue World

A powerhouse in luxury real estate, Vanessa Fukunaga has transformed high-end property investment in Los Cabos. Her leadership, strategic marketing, and deep expertise in the luxury sector position her as both a visionary and an authority in business and media. For over a decade, she has led her team to more than $3.6 billion USD in sales, securing Engel & Völkers Snell Real Estate’s standing as Mexico’s #1 luxury brokerage year after year. As she continues to make her mark on the global business landscape, Fukunaga feels that in many ways, she has only just begun.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

#VanessaFukunaga
#loscabos
#fiproturloscabos

The official Guinness World Records certificate was presented by Alfredo Arista Rueda, who highlighted the significance of this achievement on a global scale:

“Awarding this recognition to Cactus Tours is a testament to their effort, innovation, and passion for delivering unique experiences. This bicycle zipline is not just an incredible new attraction—it aligns with Guinness World Records’ mission to inspire extraordinary achievements. This record not only places Los Cabos on the adventure tourism map but also motivates the industry to continue innovating and raising the bar in terms of quality and safety.”

Speaking on behalf of Maribel Collins, Secretary of Tourism and Economy (Setue), Deputy Secretary Fernando Ojeda emphasized the importance of this project for the region’s adventure tourism development: “Initiatives like this reinforce Baja California Sur’s position as a world-class adventure tourism destination. The combination of innovation, safety, and respect for nature allows us to offer unique experiences that attract visitors from around the world while positively impacting the local economy. This activity will become a new attraction that encourages more tourists to visit Los Cabos, either as part of their trip or specifically to experience this one-of-a-kind adventure.”

Francisco Orrantia, representing Cactus Tours, emphasized that this project is the result of a bold vision, exceptional teamwork, and the realization of an 11-year dream. It has not only pushed the boundaries of height but also elevated the standard for adventure tourism in the region. He reiterated that Cactus Tours’ mission is to provide unforgettable experiences that connect visitors with both nature and adrenaline. In addition to the bicycle zipline, the company offers a variety of activities, including ATV tours and camel rides, all designed to deliver excitement, safety, and an authentic connection to the beauty of Los Cabos.

The bicycle zipline represents a major innovation in the adventure tourism industry, blending cutting-edge design with high-altitude excitement. José Pizarro, the lead architect on the project, highlighted the technical challenges involved in its construction, ensuring the highest safety standards while delivering an unparalleled experience for thrill-seekers worldwide.

With this achievement, Los Cabos solidifies its place on the global adventure tourism map, drawing travelers in search of exciting challenges and unforgettable experiences, all while maintaining the high standards of quality and service that define the region.

“This record not only celebrates our ability to innovate in adventure tourism—it reflects a collective commitment to making Los Cabos an unrivaled destination that inspires all those seeking memorable experiences,” concluded Rodrigo Esponda.

ABOUT LOS CABOS
Los Cabos, located at the tip of the 1,000-mile-long Baja California Peninsula, is one of the world’s most diverse tourism destinations. Boasting a dramatic desert backdrop nestled between the Sierra de la Laguna Mountain range and coastlines of the Pacific Ocean and Sea of Cortez, Los Cabos is home to award-winning resorts, dynamic wellness experiences and exquisite culinary offerings often regarded by many as some of the finest tourism offerings available anywhere. A growing list of championship golf courses, rejuvenating spas and world-renowned sport fishing tournaments add to the destination’s unmatched appeal. For more information, images and videos from Los Cabos, please visit visitloscabos.travel and follow us on Facebook, Instagram, X, LinkedIn, or YouTube.

About Cactus
Cactus Tours is a leader in adventure tourism in Los Cabos, offering unique experiences that combine nature, excitement, and safety. With a history of constant innovation, the company continues to redefine the boundaries of extreme tourism.

Digital Channels:
Web Site: https://cactustours.com.mx/sky-bike/
Facebook: https://www.facebook.com/CactusToursMx
Instagram: https://www.instagram.com/cactustoursmx/

About Guinness World Records
Guinness World Records is the global authority on record verification, celebrating extraordinary achievements and human feats across various categories. Founded in 1955, its mission is to document and recognize unique milestones that inspire individuals and organizations to push their limits.

#cactustours
#loscabos
#fiproturloscabos
#GuinnessWorldRecords

Jesús proudly calls himself a “choyero” (the nickname for those born in the state of Baja California Sur, Mexico.) He was born in Ensenada, but he has been a true Los Cabos local since the age of six. As for Carmen Paredes, she is from Mazatlan, Sinaloa.

Carmen and Jesús first crossed paths, in 2012, while both working at the One&Only Palmilla resort. What was meant to be a one-year adventure in Los Cabos for Carmen, quickly turned into forever after meeting Jesús.

“Love has a way of changing plans, doesn’t it?,” Carmen mentions.

Six years ago, they started the Los Cabos-based destination management company (DMC), VIVO Luxury Services, which today employs a team of 30.

Here’s the rest of our conversation with the husband and wife founding team:

What made you decide to start VIVO DMC? 

Jesús always felt more at home in the dynamic energy of airports than in the structure of hotel operations. His free spirit thrives on momentum, and his mantra has always been, “We set the tone and wave the last goodbye.” Six years ago, we saw an opportunity to become key suppliers within the same hospitality industry, recognizing the need for providers who not only understood high service standards but also brought creativity, passion, and expertise to the table. That’s how VIVO DMC was born. Since then, it’s been an incredible journey of growth, reinvention, and raising the bar for excellence.

What were your work backgrounds before starting VIVO?

Jesús built a career in luxury hospitality, serving as Guest Services Manager at One&Only Palmilla, with earlier experience at Las Ventanas al Paraíso and The Westin. He was a pioneer in airport logistics, maintaining strong relationships with all three airports. Carmen, on the other hand, spent two years with the prestigious Twin Dolphin and Maravilla Clubs as Director of Communications & Membership. Before that, she was part of the opening team at Montage Los Cabos, where she dedicated four years as Marketing Manager. Today, our energy is focused on growing VIVO and raising our two children Elena and Leonardo —a beautiful blend of entrepreneurial ambition and family life.

Describe a typical day for each of you.

Our day starts with e-mail checks and school drop-offs for the kids, followed by a quick workout. Over breakfast, we connect and plan the day ahead. Carmen focuses on building relationships with event planners, travel advisors, and clients, while Jesús leads our executive team and ensures smooth daily operations. We place great importance on empowering our team—HR, Finance, Planning, Maintenance, and Operations—along with the ongoing maintenance and supervision of our fleet. Afternoons mix meetings with family time—picking up the kids, having lunch together, and taking them to their activities. We always make time for a family dinner before winding down with our evening routine.

Is it hard being married and working together?

It’s like a non-stop team-building exercise with a dash of comedy! After 10 years of marriage, we’ve mastered the art of balancing love and logistics. We know when to collaborate, when to delegate, and when to offer each other snacks to keep the peace. Honestly, working together has made us an even stronger team—though we’ve learned that calling a “meeting” is much more effective than arguing over who forgot to restock the coffee!

What do you love most about working and living in Los Cabos?

Los Cabos really is one of a kind. It’s got the perfect balance of international exposure for our kids and a relaxed lifestyle, as well as beautiful beaches and all the peace and quiet we need. The quality of life here is incredible—not just compared to the rest of Mexico, but anywhere. It’s the ideal spot for both work and family life, especially with so many people from all over the world. Honestly, we wouldn’t want to be anywhere else!

Do you think being in Los Cabos contributes to the success of your company?

Absolutely! Los Cabos is the perfect fit for us. We’ve always worked with the most discerning clientele, and this destination is home to the world’s elite—many of the wealthiest individuals have their homes here. We’re fortunate to collaborate with some of the best planners and agencies globally, and the unique blend of international exposure and high-end service in Los Cabos is a key factor in our success. It’s a place that aligns perfectly with our values and the exceptional service we’re committed to providing.

What is the company’s most successful service offered would you say?

Our best-kept secret is our exceptional planning team. They are the true stars behind the scenes, making sure that every airport host, driver, and operational staff member is perfectly aligned and on time. We’ve built a strong reputation, especially within private clubs, because of our commitment to service, punctuality, and discretion. From airport transfers to private drivers for dinners, golf outings, and any special request, we handle everything with precision. A key highlight of our service is our door-to-door experience; this attention to detail, consistency, and personalized care is what sets us apart and drives the success of our service.

Do you have a most memorable moment since founding VIVO?

One of our proudest moments was the opening of our own headquarters, just minutes from SJD airport. We started small—with only three vehicles and three drivers—and watching our fleet and team grow has been nothing short of amazing. The expansion was a milestone, and to celebrate, we threw a party to mark the occasion. What makes it even more special is knowing that today, we support nearly 40 families in the destination, with no plans of slowing down. It’s incredible to see how far we’ve come and how much we’ve grown!

What are your goals for the future for VIVO?

Our goal for VIVO is to continue growing while keeping our experienced team intact and attracting fresh talent. We’re committed to offering the best benefits in the industry, as our team is key to maintaining the trust and relationships we’ve built with our clients. We began as a B2B business, but thanks to the confidence our clients place in us, we’re now seeing a rise in direct requests. We’re incredibly proud to be a part of FIPROTUR and are expanding our DMC services to collaborate with global partners from markets like the UK, Germany, and Japan.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

@vivolx
#vivoluxe
#loscabos
#fiproturloscabos

Teenagers and college students aren’t the only ones entitled to a Spring Break. How about their parents, who deserve an interlude in the sun at a beautiful beachfront resort with all the amenities one could wish for?

Currently celebrating its 20^th anniversary as one of the most popular resorts in Los Cabos, Pueblo Bonito Pacifica Golf & Spa Resort is a sparkling Land’s End hideaway at the tip of the Baja Peninsula. This dazzling desert-meets-sea resort has all the ingredients a couple needs for intimacy, togetherness, and relaxation.

Sloping paths in front of the U-shaped, 201-room hotel wind through a cactus garden and lead to a pair of swimming pools and a large hot tub. Beyond is a broad stretch of pristine beach ideal for a carefree stroll. It’s a beachcomber’s delight, a perfect place to toss your cares to the wind, or cuddle in a cabana. Sheltered from the outside world in a steep-walled mountain valley, Pacifica is just a 10-minute ride from lively Cabo San Lucas.

The hotel features an all-inclusive plan that includes not only Pacifica’s four restaurants, but also the dining outlets at three sister resorts in Cabo San Lucas, including top-rated LaFrida Restaurant at nearby Pueblo Bonito Sunset Beach.

Peninsula, Pacifica’s sophisticated gourmet restaurant open for dinner, serves regional Baja cuisine utilizing the freshest seafood and locally sourced organic ingredients. Set directly above the beach, with indoor or outdoor seating available, Peninsula’s restaurant, lounge, and beach bar combine to offer one of Cabo’s most romantic settings. Siempre, Pacifica’s main dining room open for breakfast, lunch and dinner, is renowned for its stellar Sunday Champagne Brunch.

Active couples can play tennis or pickleball on a handful of courts adjacent to the hotel or join a volleyball game on the beach. For golfers, Quivira Golf Club—designed by golf great Jack Nicklaus—is built on one of the most stunning sites in the world and is marked by sheer granite cliffs, huge windswept dunes, and rolling desert foothills. Hiking and biking trails, carved through thick desert vegetation on sandy terrain, offer spectacular views of the sea. Fitness and yoga classes are also available.

Pacifica’s exclusive ‘Spring Break’ package—available in March and April 2025—features:

• A tequila or mezcal tasting for two with the resort’s director of spirits
• A cooking class for two with Pacifica’s executive chef
• A private golf class for two at the oceanfront practice facility at Quivira Golf Club, home to a world-class Jack Nicklaus Signature course
• A $50 US spa credit at ARMONIA Wellness Collection, known for its rejuvenating treatments and exclusive line of organic products
• Complimentary use of beach cabanas with butler service

Prices start at $2985 for two persons, three nights all-inclusive, including all the package features.  For The Towers at Pacifica, prices start at $3550 for two persons, three nights all-inclusive.

To book the Ultimate Parents Spring Break package or for additional information access the website at www.pueblobonito.com/resorts/pacifica or call 1-800-990-8250 number for reservations.

About Pueblo Bonito Golf & Spa Resorts

Pueblo Bonito Golf & Spa Resorts include nine award-winning properties, currently in two destinations, Cabo San Lucas and Mazatlán, and coming in spring 2025, to San Miguel de Allende. Each of the luxury properties has its own personality, design, and ambiance, yet all share the same high level of impeccable quality and distinguished atmosphere.

In Cabo San Lucas, the adults-only Pueblo Bonito Pacifica Golf & Spa Resort is the ideal setting for a romantic getaway, while Pueblo Bonito Sunset Beach Golf & Spa Resort, with its large, all ocean-view suites, is perfect for families.  Pueblo Bonito Rosé Resort & Spa and Pueblo Bonito Los Cabos, both located on El Médano beach, have the best to offer vacationers looking to be right in the middle of all the Cabo action. In Mazatlán, the elegant jewel Pueblo Bonito Emerald Bay Resort & Spa overlooks the Pacific Ocean and a private beach, while the charming Pueblo Bonito Mazatlán, is in the famous Golden Zone. 

The spring 2025 opening of Pueblo Bonito Vantage San Miguel de Allende marks the hospitality company’s first European Plan (EP) hotel, which pays homage to the city’s architectural heritage while accentuating guest comfort. Designated a World Heritage Site by UNESCO, San Miguel de Allende has been named the world’s best city and most enchanting destination by Travel + Leisure.

The resorts are great for family vacations, wellness and romantic getaways. For more information visit www.pueblobonito.com, find us on Facebook at www.facebook.com/pueblobonitoresort and follow us on Instagram @pueblobonito.

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Here is our conversation with him:

What do you think is AVIS’ secret for being such a successful rental car agency?

The secret of maintaining success in such a competitive business is to always be improving your service. This is how you create customer loyalty year after year, and nowadays their reviews count so much. Whenever there is a bad experience, a customer with publish about it. So, we have a commitment to be clear, honest, and create unforgettable moments for renting a car with Avis.

What is your your favorite aspect about your role on any given day?

What I like about my job is that every day I learn new things, live new experiences, and meet new people in the industry. This is my every day fuel.

I see that your Los Cabos location offer Teslas currently. Would you say that’s one of the most popular rentals?

We launched over 120 Tesla 3 Series in 2022, becoming the sole rental car brand offering this type of vehicle in Latin America. Customers often ask about the battery distance capacity, and once they find out there is a 300-mile range, then they decide to rent a Tesla.

One of the most popular cars rented in Lost Cabos is the Jeep Sahara 4×4, and the Suzuki Jimny 4×4. Los Cabos connects our customers with all kinds of all-terrain vehicles.

How many vehicles are offered in your fleet?

At AVIS, we offer 22 different car classes for all budgets and car rental tastes.

What makes the Los Cabos location special?

AVIS Los Cabos is so special to our domestic and international customers for many reasons, including: a great fleet – always new cars, great locations (Airport, Downtown, San José), friendly customer service, affordable prices and promos, and loyalty to all our customers.

Is Avis Car Rental offering any specials for the holiday season?

AVIS is always offering seasonal rates. We have many partnerships with luxury villa companies, hotels, airlines, etc. And for those who arrive without reservations with us, we have manager special offers every day.

Any exciting plans in the works for AVIS Car Rental Los Cabos in the future?

Yes. We just became “Visit Los Cabos” partners. So we are hoping to have huge diffusion with all channels that manage Fideicomiso de Turismo de Los Cabos. We are always open to new business opportunities.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

Carbajal, originally from Michoacán, México, and Niikura, a chef from Tokyo, Japan since the 1970’s, got together and opened Nick-San in 1994 – the first Mexican-Japanese fusion restaurant in Los Cabos.

According to Destino Magazine, the idea to merge these two cuisines “emerged from the scarcity of ingredients in the region 30 years ago…the infusion of Mexican elements like cilantro, avocado, chilies, onions, garlic, and mango shaped the legacy of Nick-San.”

Carbajal’s first love was fishing, and Niikura was also attracted to all the fish in Los Cabos. So he would visit every year in the 1980’s. After becoming friends, Niikura convinced Carbajal to open a restaurant together, because he told him they could do something so unique using their specialized skills and resources. Thirty years later, it has proven true.

Here’s our conversation with Chef Carbajal:

Describe a typical day for you? And what is your favorite aspect of your role at Nick-San?

I start my day at 6 am with a cup of coffee. Some days I go fishing, others I play golf. I go to the gym, and I have breakfast with my mother two days of each week if I´m not traveling.

Every day I go to the restaurants – either in downtown San Lucas or in Palmilla – sometimes to both locations. I try to be present to greet our regular customers, and have lunch with my family almost every day of the week.

I love being in the kitchen preparing something new. I always try dishes with my brothers, Eddy and George, before serving them in the restaurant so that I can give regular and new customers a great experience.

Which is your favorite culinary creation, and why?

My Tuna Tostada & Lobster roll, because I created these with the part of the protein that was not used before. I did not know that these would become very popular. Now we only use lobster tail and tuna loin.

Which dishes would you say is the most popular among guests?

    #1 Tuna tostada

    #2  Lobster roll

    #3  Sushi tuna cake

   # 4  Sashimi Hamachi curry

   # 5  Shrimp and scallops Gyoza (homemade)

Are you having a special celebration for the 30th anniversary of the restaurant? In what ways have you seen the restaurant evolve over 3 decades?

Unfortunately, it would be very difficult to have one big party, because we have so many regular customers and their places of residence so varied. However, we have done several activities with different clients during the year.

Throughout the past 30 years, I’ve seen great changes in our tourist destinations, population growth, magnificent resorts, many restaurants with excellent gastronomic proposals. This has helped me to seek and generate the necessary changes to continue being a place that remains among the favorites of locals and visitors.

Any exciting plans for Nick-San in near the future?

We do have some exciting plans like cooking in a clay oven. We will make it public when the project will be accomplished 100 percent.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.

His partner, Manuel Carrera, manages the Cancun Riviera Maya offices – where they are currently celebrating the 35th anniversary.

Del Rio is the managing partner of the Los Cabos – La Paz offices where he leads a team of more than 60 professionals and ensures the processes are managed under the highest standards. He says punctuality and honorability are of utmost importance to him.

Recently, EPIC has been recognized by Travel Leaders, a leading travel agent network in North America, as the official DMC in Los Cabos. 

Here’s a little more of our conversation with Del Rio: 

Where are you from originally? 

I was born and raised in Acapulco during the vibrant 1960s. I believe my deep connection to hospitality and tourism stems from this rich background. 

What do you think makes EPIC such a successful DMC?

Aside from our long time relationships with most leading hospitality companies across the globe, our epicurean teams have played an integral role in our success – their expertise, commitment, love and attention to detail, and passion, makes us excel in what we do.

What should one look for when selecting a DMC in Los Cabos?

Besides expertise, commitment, love for detail and passion, I should also mention honorability, imagination, innovation, and on-time delivery. 

Which is your favorite tour EPIC DMC offers, and why?

At Epic, we offer a wide variety of tours and experiences, but one that holds a special place in my heart is the “Las Lupitas Trails: An Off-Road Adventure.” This unique journey takes guests on a one-of-a-kind ride through the Baja outback in specially adapted 4X4 Jeeps.

The adventure begins in the town of San José and climbs into the Sierra de la Laguna, visiting unique locations along the way. One of the highlights is a stop at Tsegyalgar West, a retreat center for the Dzogchen International Tibetan community. From there, we head to the awe-inspiring Las Mañanitas Colossal Rock, mysteriously set next to the breathtaking hidden waterfall of Los Naranjos. Here, our guests can discover ancient cave paintings, believed to be between 9,000 and 11,000 years old, from yet unknown human settlements.

The trail continues through a deep and wild canyon with magnificent vistas, culminating with a champagne toast to admire the sunset over the Pacific Ocean. The adventure concludes with a visit to Todos Santos where we visit the renowned Jazamango restaurant, crafted by the famous Chef Javier Plascencia.

The trail is named “Las Lupitas” for the numerous dedicated altars venerating the Virgin of Guadalupe located at the entrance of every tiny ranch we pass along the way.

Any exciting plans for the company that you would like to mention for the near future?

Absolutely, we have several exciting plans that keep us in a creatively motivated spirit!

We’ve initiated a luxe car renewal program. This includes adding 10 brand new Lincoln Navigator units to our fleet, ensuring we provide the best luxury transportation in Los Cabos.

We’re also excited to share our plans to expand EPIC DMC to Puerto Vallarta by mid-2025. This new location will join our existing offices in Los Cabos, Cancun, and Mexico City – offering our clients the best beach and colonial destinations in Mexico, and we promise to maintain the high level of service we are known for.

This article was created in partnership with FIPROTUR Los Cabos under the private trust. See the website disclaimer here. For more information, visit https://fiproturloscabos.com.